Bra-ving barriers to empower girls
When Apricotton’s Co-Founders, Chloe Beaudoin and Jessica Miao, started their capstone project at Ivey Business School as friends and project partners determined to solve a long-time problem faced by girls growing up, their vision sparked what is now a worldwide bra brand and vibrant online community. Apricotton is the only bra brand globally that designs […]
How menstrual underwear brand Knix landed one of the largest exits by a female founder in Canadian history
Once dismissed by investors as a niche product, Griffiths sold a majority stake of Knix to Essity for $320 million this year. – Niche to mainstream. Who would have thought that leakproof underwear would be one of the most disruptive products to emerge in the last decade? Joanna Griffiths, founder and president of the Canadian intimates […]
Undu Wearables Launches Its Sustainable Menstrual Pain Solution in Canada
Toronto-based femtech startup Undu Wearables has recently launched their unique wearable menstrual pain management products across Canada. Period pain impacts 84% of women resulting in 9 days of productivity lost every year. Yet people looking for relief from menstrual pain have felt that this problem hasnot been adequately addressed and are looking for non-invasive options. […]
