Once dismissed by investors as a niche product, Griffiths sold a majority stake of Knix to Essity for $320 million this year.
– Niche to mainstream. Who would have thought that leakproof underwear would be one of the most disruptive products to emerge in the last decade? Joanna Griffiths, founder and president of the Canadian intimates brand Knix Wear, certainly did.
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Femtech Canada would like to respectfully acknowledge the historical oppression of lands, cultures and the original peoples in what we now know as Canada. We recognize that we must do more to learn about the rich history of this land so that we can better understand our roles as residents, neighbors, partners and caretakers.
Femtech Canada is operated by Innovation Factory, a business accelerator dedicated to helping businesses launch, scale, and succeed. We provide start-ups and scaling companies with advisory services, training, mentorship, and strategic connections to help bring disruptive technologies to market, leverage intellectual property, increase revenues, attract investment and create jobs.
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