“I don’t understand the need for this.”

This was a common response Rachel Bartholomew, CEO and founder of Hyivy Health, encountered while pitching her innovative vaginal dilator to investors.

Designed to enhance the flexibility and strength of the pelvic floor, this medical device addresses pain caused by factors like anatomical differences, pelvic surgery, cancer treatment, or menopause.

Hyivy Health’s dilator, named “Floora,” stands out with its advanced features like auto-dilation and heat therapy, making it more sophisticated than existing options, according to Bartholomew. While still in development, Floora represents a significant leap forward in women’s health technology. However, as Bartholomew notes, marketing innovations in women’s health comes with considerable challenges.

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