When you think of great ideas born at business schools, chances are a better tampon doesn’t spring to mind.

But for a group of London women, that was just the point.

Recent graduates of the Ivey Business School at Western University, the five entrepreneurs have turned a class project into a startup company to sell a lubricated tampon kit they say is better for women.

Little-changed in nearly a century, the commercial tampon is a staple in the multibillion-dollar global feminine products market, but one that still causes discomfort and inconvenience for many women.

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