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How This Canadian Intimates Company Is Proving That Women Have What It Takes

Women have struggled with our periods for years. When Joanna Griffiths, Founder and CEO of Knix, created the world’s first leakproof underwear in 2013, you bet she had our attention.

Since then, Joanna has built an entire intimates company based on empowering women in all stages of life, regardless of age, body size, color, race, ethnicity, sexual orientation. In fact, Knix has introduced a number of large-scale video campaigns that break down societal barriers their community face – from Age Doesn’t Matter, Breaking up with Disposables, to Love Your Shape, and more.

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