Canada-based Reya Health has announced the launch of its birth control education and support app, designed to help Canadians with ovaries find suitable contraceptive options. The app, launching today, uses smart algorithms to match users with birth control methods through a personalized questionnaire.
The company aims to address the challenges many face when finding appropriate birth control. According to Reya Health, more than 70 percent of birth control users describe their experience negatively, and 50 percent of Gen-Z menstruators have stopped using birth control due to side effects. The company also notes that 45 percent of unplanned pregnancies occur due to birth control non-adherence.
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