Aruna Revolution, a women-led Canadian startup revolutionizing sustainable and inclusive healthcare, proudly showcased its innovative vision on the January 9, 2025, episode of Dragons’ Den.

The company secured a transformative deal with Dragons Michele Romanow and Manjit Minhas, further advancing its mission to redefine the disposable hygiene industry through innovative compostable menstrual products.

Entering the Den with a pitch for $250,000 in exchange for 10% equity, Aruna’s founders navigated a dynamic negotiation. Romanow and Minhas joined forces to offer $300,000 for 25% of the company—a deal that was enthusiastically accepted.

Revolutionizing Menstrual Health with Sustainability

Aruna Revolution is tackling the pressing environmental issues caused by traditional disposable hygiene products, which contribute to widespread waste, water pollution, and soil degradation. In North America alone, an estimated 20 billion menstrual products and their packaging end up in landfills each year.

Crafted from plant-based fibers, Aruna’s compostable menstrual products offer a sustainable alternative that aligns with environmental goals while promoting equity and accessibility for diverse communities.

This Dragons’ Den milestone marks a pivotal step in Aruna Revolution’s journey to lead a global shift towards eco-friendly and inclusive menstrual health solutions.

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