A young woman sitting on a bed in a sunlit room, holding a black training bra, with a large stuffed llama by her side. The room has large windows overlooking a cityscape.

Bra-ving barriers to empower girls

When Apricotton’s Co-Founders, Chloe Beaudoin and Jessica Miao, started their capstone project at Ivey Business School as friends and project partners determined to solve a long-time problem faced by girls growing up, their vision sparked what is now a worldwide bra brand and vibrant online community. Apricotton is the only bra brand globally that designs bras that “grow as she grows,” meaning customers can wear the same Apricotton products throughout puberty and into early adulthood without having to endure the painstaking and constant search for new sizes.

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