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49Care Announces the Launch of Yanae® Copper IUD & Specific Flexible Painless Insertor 

Toronto (Canada), January 13, 2025 – 49Care, a new Canadian pharmaceutical company dedicated to women announces the launch of Yanae.  

Yanae, the French invented copper IUD with a specific flexible insertor allowing an easy and painless IUD insertion, will be available across Canada at pharmacies beginning January 15. Suggested retail price is $140 similar to competing older copper IUDs – but without the need for instruments.  

Yanae is a disruptive innovation in the copper IUD world. Yanae is a copper intrauterine device (IUD) 380, paired with the CrossGlide™ inserter. It is an easy and quick insertion technique with no instruments. It is the first IUD offering an innovative insertion technique based on an inflatable membrane accompanying the IUD. This flexible insertor fits the shape of each uterus, slides easily through the cervix and frictionless advances towards the fundus of the uterus. It’s available in two sizes: standard and mini. It is a reliable and long-term solution for contraception and must be prescribed, prepared and inserted by a healthcare professional. Yanae is effective for 5 years.¹ Copper ensures the contraceptive effect of the IUD. It creates a non-viable environment for sperm as well as modifying the lining of the uterus making it less suitable for pregnancy.  

“The Health Canada approval for Yanae® is an important milestone for women and healthcare professionals in need of an approved medical device that is easy and painless to insert,” said Marion Ulmann, founder of 49Care.  “Before Yanae, IUD insertion has been well known to potentially be very painful³. In fact, there has been an outcry recently in Canada and the US suggesting some doctors are ignoring patients’ discomfort to the degree that  the updated guidance from last month from the Centers for Disease Control  and Prevention in the US now recommended that physicians counsel women about pain management before the procedure with standard copper models  of IUDs4. Yanae is revolutionary because its painless.” 

ABOUT 49Care  

49Care is founded in 2024 in Canada by Marion Ulmann who previously  founded Linepharma in Canada in 2019 with a clear objective that continues  with 49Care: ‘giving women the choice and healthcare they deserve.’  As recognized pioneers in Canadian women’s health, 49Care has extensive  industry experience that transcends boundaries, driving transformative  change in maternal and reproductive health.  

49Care is currently developing a range of innovative SELF® branded devices  designed to empower individuals to manage their reproductive health and  well-being independently at home.  

www.49care.com www.yanae.ca www.my-selfcare.com 

Yanae®, 49Care, SELF® inserter logos and brand name are trademarks of  49Care. Copyright © 2024 Yanae – All Rights Reserved  

References  

¹Available clinical data indicate that the success rate of IUD insertion with Yanae® is high being between 92% (1)  and 95% (2).  (Source: (1) Desjardin et Al, Assessment of a new intrauterine insertor, FIAPAC 2023), (2) Michaels et Al,  Evaluation of an innovative IUD insertor (Yanae®): Results of real-world survey in France, Poster presented at ESC  congress, Bilbao 2024)  

² The data from the first women evaluated were published at the ESC congress in May 2024. This evaluation  confirms the clinical benefit provided by Yanae® both for women but also for health professionals who can make  IUD insertions more easily. (Source: Michaels et Al, Evaluation of an innovative IUD insertor (Yanae®) : Results of real-world survey in  France, Poster presented at ESC congress, Bilbao 2024)  

³Gemzell-Danielsson K, Mansour D, Fiala C, Kaunitz AM, Bahamondes L (2013). “Management of pain associated  with the insertion of intrauterine contraceptives”. Human Reproduction Update. 19 (4): 419–427.  doi:10.1093/humupd/dmt022. PMC 3682672. PMID 23670222.  

4https://www.nytimes.com/2024/08/07/health/iud-insertion-pain.html, “Health Officials Urge Doctors to  Address IUD Insertion Pain,” NYTimes, August 7, 2024 

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